I’m a fractional digital content executive with over 20 years of experience shaping iconic media brands in fashion, beauty, and lifestyle. I’ve held leadership roles at BET (Paramount), Refinery29 (formerly Vice), Meta (formerly Facebook & Instagram), Condé Nast’s Allure, and The New York Times, specializing in content strategy, audience growth, and trendspotting.
Throughout my career, I’ve built a track record of innovation and impact, reshaping brands and advising top executives on growth and digital strategies. Both editorially and commercially-minded, my work is fueled by a keen eye for cultural and tech trends, especially in fashion, beauty, and shopping content.
At BET, I led the Editorial, Video, Social, Branded Content, and Creative teams as SVP of Digital Content, refreshing the brand’s voice, revitalizing branded content, and driving growth and engagement through innovative social campaigns and tentpole events.
Before diving into entertainment, TV, and streaming, I served as Global Editor-in-Chief at Refinery29, overseeing content teams across six markets and expanding Unbothered, R29’s sub-brand for young Black audiences, into the U.K.
I spearheaded initiatives like partnering with the Gloss Angeles podcast, launching live shoppable video, and growing Refinery29’s affiliate business year-over-year. Under my leadership, R29 saw historic growth in social video views, newsletter engagement, and loyalty.
Prior to Refinery29, I was part of Meta’s global media partnerships team, working with digital lifestyle and magazine publishers. At Allure, I led the brand’s digital reinvention as Digital Director, overseeing content, redesigning the website, and advancing its digital properties, including its subscription box platform, licensing and Best of Beauty Awards.
Earlier in my career, I spent nearly 13 years at The New York Times, serving as Digital Fashion Editor and Growth Strategy Editor. There, I launched the paper’s first Instagram account (@nytfashion, now @nytstyle), defining the Styles section’s digital content strategy and playing a pivotal role in its digital expansion.
These experiences have shaped my approach to service journalism, e-commerce, and brand storytelling. Through my consultancy, my personal style newsletter Price Upon Request, and speaking engagements, I help brands navigate market complexities, uncover opportunities, and craft stories that resonate.
I’m especially passionate about supporting BIPOC- and women-owned brands and creating narratives that make a difference.
I’ve had the privilege of judging prestigious awards like the American Society of Magazine Editors (ASMEs) and the James Beard Awards, and I’ve taught Social Platforms, Processes & Perspectives at Syracuse University’s Newhouse NYC program. I currently serve on the Board of Advisors for NYU SPS’s Center for Publishing and Applied Liberal Arts.
I live in Brooklyn with my husband, tween daughter, and son.
Throughout my career, I’ve built a track record of innovation and impact, reshaping brands and advising top executives on growth and digital strategies. Both editorially and commercially-minded, my work is fueled by a keen eye for cultural and tech trends, especially in fashion, beauty, and shopping content.
At BET, I led the Editorial, Video, Social, Branded Content, and Creative teams as SVP of Digital Content, refreshing the brand’s voice, revitalizing branded content, and driving growth and engagement through innovative social campaigns and tentpole events.
Before diving into entertainment, TV, and streaming, I served as Global Editor-in-Chief at Refinery29, overseeing content teams across six markets and expanding Unbothered, R29’s sub-brand for young Black audiences, into the U.K.
I spearheaded initiatives like partnering with the Gloss Angeles podcast, launching live shoppable video, and growing Refinery29’s affiliate business year-over-year. Under my leadership, R29 saw historic growth in social video views, newsletter engagement, and loyalty.
Prior to Refinery29, I was part of Meta’s global media partnerships team, working with digital lifestyle and magazine publishers. At Allure, I led the brand’s digital reinvention as Digital Director, overseeing content, redesigning the website, and advancing its digital properties, including its subscription box platform, licensing and Best of Beauty Awards.
Earlier in my career, I spent nearly 13 years at The New York Times, serving as Digital Fashion Editor and Growth Strategy Editor. There, I launched the paper’s first Instagram account (@nytfashion, now @nytstyle), defining the Styles section’s digital content strategy and playing a pivotal role in its digital expansion.
These experiences have shaped my approach to service journalism, e-commerce, and brand storytelling. Through my consultancy, my personal style newsletter Price Upon Request, and speaking engagements, I help brands navigate market complexities, uncover opportunities, and craft stories that resonate.
I’m especially passionate about supporting BIPOC- and women-owned brands and creating narratives that make a difference.
I’ve had the privilege of judging prestigious awards like the American Society of Magazine Editors (ASMEs) and the James Beard Awards, and I’ve taught Social Platforms, Processes & Perspectives at Syracuse University’s Newhouse NYC program. I currently serve on the Board of Advisors for NYU SPS’s Center for Publishing and Applied Liberal Arts.
I live in Brooklyn with my husband, tween daughter, and son.
