Simone S. Oliver is a Growth Editor for the Features Sections of The New York Times including Style, Travel, Weddings, Food, Real Estate, Home and T Magazine.
In this newly created position, she is charged with leading and partnering with the sections on their audience development initiatives, social strategy, analytics dashboards and training, newsletters, mobile engagement, SEO and more. She also works with the Photo department on how to approach lifestyle oriented social platforms, as well as work with design, interactive, and other departments on how to experiment in new spaces.
Simone was formerly the Online Fashion Editor at The New York Times. In that role, she was responsible for all aspects of the section’s rapidly expanding daily multi-platform content, packaging and sharing, including fashion show seasons, red carpet events and festivals.
She was the editor of The Collection, the New York Times fashion iPad app and weekly newsletter, and co-creator of Intersection: Where Culture Meets Style, a street style video series that captures many varied parts of New York City and around the world. She started The Times’s first Instagram account (@NYTFashion) and she worked with the Styles photo editor and web producer to cultivate its growth to over 700,000 followers, as she has with the fashion Twitter account, which now has over 750,000 followers. Simone also played a key role in getting the brand on Pinterest and will continue to help hone the paper's strategy on that platform.
Since joining The Times 11 years ago, Simone has worked in various departments, and since 2006, has worked on nearly every lifestyle and features desk gaining invaluable line and copy editing skills, while collaborating around the room and spurring innovation on a countless number of projects.
Before becoming the Styles web editor, Simone reported and produced original audio and video companions for print stories, as well as Web-only features as a senior fashion producer, including turning Bill Cunningham's weekly print On the Street column into an audio feature in 2007. She has continuously produced and shepherded the creation of rich, diverse and robust packages/products that included coverage from the Times archive like the Red Carpet Project, an interactive archive of New York Times Oscar red carpet photos that spans almost 20 years organized by color, style and celebrity.
In addition to collaborating with editors, reporters, photographers, videographers, designers, developers, freelance contributors, product/project managers, and vendors to conceptualize and coordinate online coverage for the NYTimes.com Fashion & Style section, Simone has reported, written and edited articles topics ranging from fashion and beauty trends to social media culture. Simone is passionate about storytelling and style, and her work is a marriage of the two.
Simone received her bachelor of arts degree in English at Howard University in 2003. Shortly after graduation, she participated in the inaugural New York Times Student Journalism Institute, a two-week internship that includes opportunities in reporting, copy editing, photography, Web production, design and video journalism. She’s now a faculty member and mentor in the program.
Simone moderates and participates on several panels discussing fashion and style, digital publishing and social media. In her spare time, she freelances as a wardrobe consultant and editor, lives in Brooklyn with her husband and their one-year-old daughter.
In this newly created position, she is charged with leading and partnering with the sections on their audience development initiatives, social strategy, analytics dashboards and training, newsletters, mobile engagement, SEO and more. She also works with the Photo department on how to approach lifestyle oriented social platforms, as well as work with design, interactive, and other departments on how to experiment in new spaces.
Simone was formerly the Online Fashion Editor at The New York Times. In that role, she was responsible for all aspects of the section’s rapidly expanding daily multi-platform content, packaging and sharing, including fashion show seasons, red carpet events and festivals.
She was the editor of The Collection, the New York Times fashion iPad app and weekly newsletter, and co-creator of Intersection: Where Culture Meets Style, a street style video series that captures many varied parts of New York City and around the world. She started The Times’s first Instagram account (@NYTFashion) and she worked with the Styles photo editor and web producer to cultivate its growth to over 700,000 followers, as she has with the fashion Twitter account, which now has over 750,000 followers. Simone also played a key role in getting the brand on Pinterest and will continue to help hone the paper's strategy on that platform.
Since joining The Times 11 years ago, Simone has worked in various departments, and since 2006, has worked on nearly every lifestyle and features desk gaining invaluable line and copy editing skills, while collaborating around the room and spurring innovation on a countless number of projects.
Before becoming the Styles web editor, Simone reported and produced original audio and video companions for print stories, as well as Web-only features as a senior fashion producer, including turning Bill Cunningham's weekly print On the Street column into an audio feature in 2007. She has continuously produced and shepherded the creation of rich, diverse and robust packages/products that included coverage from the Times archive like the Red Carpet Project, an interactive archive of New York Times Oscar red carpet photos that spans almost 20 years organized by color, style and celebrity.
In addition to collaborating with editors, reporters, photographers, videographers, designers, developers, freelance contributors, product/project managers, and vendors to conceptualize and coordinate online coverage for the NYTimes.com Fashion & Style section, Simone has reported, written and edited articles topics ranging from fashion and beauty trends to social media culture. Simone is passionate about storytelling and style, and her work is a marriage of the two.
Simone received her bachelor of arts degree in English at Howard University in 2003. Shortly after graduation, she participated in the inaugural New York Times Student Journalism Institute, a two-week internship that includes opportunities in reporting, copy editing, photography, Web production, design and video journalism. She’s now a faculty member and mentor in the program.
Simone moderates and participates on several panels discussing fashion and style, digital publishing and social media. In her spare time, she freelances as a wardrobe consultant and editor, lives in Brooklyn with her husband and their one-year-old daughter.
